Week 6

I really learned a lot this week about ad words I have been playing with my campaign and feel really comfortable with it at this point. I have been building Adwords for SistersCrocheting. I really still don’t have an idea what I am doing with the bidding process, I think that I can get over that with a few more you tube videos and I think for the beginning I am just going to let Google decide the bidding process. One thing that I noticed is that when there are no Adwords being advertised on Google in smaller search criteria Google’s search almost looks funny, I think in certain situations they need to lower prices so that people will advertise with that specific search criteria, I think also going forward it may be helpful for them to give advertisers ideas “people searched for this after your advertisement, because they keep track of those things. This may be the way that the search engines go in the future.

I really enjoyed the reading on why Zappos pays employees to leave because it really gives them a competitive advantage against other companies not only in their local market. But it also gives them a huge advantage online, it ensures that they are hiring people that want to be there, I come from California and it is easy to see many people who try to get in with Google, but really they are there for the benefits rather than benefiting the company, they normally don’t last long but at that point they have already paid them so much money in training that it would have been worth it to pay them to leave with the 2,000-3,000 loss rather than 8,000+ in training costs.