Week 6

I really learned a lot this week about ad words I have been playing with my campaign and feel really comfortable with it at this point. I have been building Adwords for SistersCrocheting. I really still don’t have an idea what I am doing with the bidding process, I think that I can get over that with a few more you tube videos and I think for the beginning I am just going to let Google decide the bidding process. One thing that I noticed is that when there are no Adwords being advertised on Google in smaller search criteria Google’s search almost looks funny, I think in certain situations they need to lower prices so that people will advertise with that specific search criteria, I think also going forward it may be helpful for them to give advertisers ideas “people searched for this after your advertisement, because they keep track of those things. This may be the way that the search engines go in the future.

I really enjoyed the reading on why Zappos pays employees to leave because it really gives them a competitive advantage against other companies not only in their local market. But it also gives them a huge advantage online, it ensures that they are hiring people that want to be there, I come from California and it is easy to see many people who try to get in with Google, but really they are there for the benefits rather than benefiting the company, they normally don’t last long but at that point they have already paid them so much money in training that it would have been worth it to pay them to leave with the 2,000-3,000 loss rather than 8,000+ in training costs.

Week 5

This was a really tough job for me I didn’t realize how much work it would take to get my website running. I had a lot of fun learning all the different things about my website, I still have to create pictures for the site and develop the pictures to get them so that they look more professional than the placeholders, my wife is currently working on creating the product that we can take pictures of and I can start selling these online with the SEO that we will be doing next week. I have never really created a website with Drupal before and have always fallen back on word press and had to make websites that were really designed just specially for me. I was thinking about how this website development will create a great company to go forward with in the future. I think it will be a lot of fun to get this thing really off the ground and going.

Week 4

This has been a bit of a discouraging week I have started developing the website, and my host after I went with them decided to drop their one click install for Drupal, but that is fine I will learn from this and learn to better install the software myself I plan on spending this weekend working on developing the software on the website to understand how it works exactly. I really wanted to get into this sort of thing because developing my own website is the sort of thing that I want to do in the future and I want to try my best to be successful on my own without having to rely on one host in general. I hate being tied down because most of the best deals are on a rotating basis and having something as important as that can be extremely tough.

Week 3

This week I have been learning a lot about how to find a good host, I have been doing research. Previously I have made some websites with Geocities, Homestead and the like, extremely dumbed down website creators, I have also used Microsoft word in order to do some site building as well with some limited success  One of the things that I really hated about the site builder using word was that I had to upload everything from scratch every time when I was using Godaddy, I had no idea what I was really doing at that point sadly.  I wanted to go with dream host and use Drupal for my website development to sell beanies and scarves that my wife makes along with other products I think things are moving forward quite well to be honest, I have found a good supplier for my yarn and I have found some other women who would be interested in making other beanies if demand outstrips supply. I really want to learn Drupal so I can start many more E-Commerce sites I have so many ideas that I can develop and learn to sell different products.